Six Pack Attack: a smart campaign

17 May 2013
Comments: 0
17 May 2013, Comments: 0

We came across a really interesting news item this week concerning a stunt called the Six Pack Attack which was actually organised by a group of Canadian activists called the “Plastic Pollution Coalition” back in 2010.

The aim of this group is to make people aware of how important ecology really is, and their non-invasive and non-violent initiatives achieve major media coverage and are really quite exemplary. This struck us here in Mirlo as being a particularly intelligent action which undoubtedly achieved its objective of informing people about an important environmental problem and increasing awareness as to its consequences.

The activists attached giant plastic rings of the sort that are used to hold together six-packs of soft-drinks or beer, to well-known statues of animals and other wildlife throughout the Canadian city of Vancouver. The result was amazing: the plastic rings themselves made an immediate impact and the background message as to the consequences of their use on animals and their ecosystem came across loud and clear.

Canada is one of the world’s most ecologically-aware countries but even though this was a purely Canadian initiative it was picked up by social networks and the media throughout the planet. If more stunts like this were to be organised on an ongoing basis and always with the same class and style employed during the Six Pack Attack, we are certain that we would all be much more open to such messages of social awareness.

Talking about plastic, let’s look at a few figures: recent data shows that each year the world produces between 75 and 80 million tons of plastic– and this only refers to food packaging! In 2012 overall production of plastic exceeded 280 million tons. At the same time, it has been shown that such packaging material accounts for 80% of all the plastic there is in the sea. We need to stop to think about this whenever we buy any plastic-wrapped food and, even more importantly, we need to think about how we dispose of it.

Click on the following link if you’d like to see a video about this interesting Six Pack Attack initiative:
http://www.rethinkcanada.com/our-work/archive/plastic-pollution-coalition/2010/ambient/six-pack-attack/

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